The Essential Marketing Plan [Workbook & Template]

An essential and effective marketing plan provides focus and clarity to outline your business and project goals.

Inside this 12-page workbook, you’ll find insightful questions and prompts to help you connect deeply with your fans, members, clients, donors, and customers.

You'll find ways to:

• identify your ideal connection

• create or refine your brand messaging

• outline digital marketing goals and objectives

• understand which tactics and systems work best

• define KPI (Key Performance Indicators) and metrics

Use the workbook as a reference point or a reflection plan to reevaluate your marketing goals and objectives.